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Overview

Build marketing workflows from email drip sequences to orchestrating full multi-channel campaigns. Handle multi-day sequences, behavioral triggers, dynamic content generation, and build live analytics dashboards.

Benefits of using Trigger.dev for marketing workflows

Delays without idle costs: Wait hours or weeks between steps. Waits over 5 seconds are automatically checkpointed and don’t count towards compute usage. Perfect for drip campaigns and scheduled follow-ups. Guaranteed delivery: Messages send exactly once, even after retries. Personalized content isn’t regenerated on failure. Scale without limits: Process thousands in parallel while respecting rate limits. Send to entire segments without overwhelming APIs.

Production use cases

Icon customer story

Read how Icon uses Trigger.dev to process and generate thousands of videos per month for their AI-driven video creation platform.

Example workflow patterns

  • Drip email campaign
  • Multi-channel campaigns
  • AI content with approval
  • Survey response enrichment
Simple drip campaign. User signs up, waits specified delay, sends personalized email, tracks engagement.