Privacy policy

Last updated: December 20, 2023

API Hero Ltd trading as (“”, "we", "our", or "us") respects your privacy and is committed to protecting your personal information.

1. Our approach to privacy

This privacy policy sets out how we collect, use and share data that identifies and is related to you ("personal information") as a result of your use of our services, our website at and our web portal (the "Site"), or other interactions with us for business purposes.

It applies to all individuals who may interact with us for the purposes of using or enquiring about our services whether acting on your own behalf or on behalf of an organisation ("you” or, “your”).

It also explains your rights in relation to your personal data and how to contact us or a relevant regulator in the event you have a complaint.

2. About us

The Service is provided by API Hero Ltd, a company incorporated and registered in England and Wales under company number 14441978 whose registered office is at 3rd Floor 1 Ashley Road, Altrincham, Cheshire, United Kingdom, WA14 2DT VAT number is 437608871.

The Service is an open source framework for creating long-running Jobs directly in your app with API Integrations, webhooks, scheduling and delays. is the data controller of the personal information we hold about you. Our ICO Registration Number is ZB547039.

If you have any questions about this policy or our approach to privacy, please contact us at [email protected].

3. Personal information we collect about you and how we use it

As a controller, we may collect and hold some or all of the personal information set out below, depending on your use of our Site and services:

  • Account information – name, email, GitHub username, communication preferences, profile picture, answers to security questions to check your identity, company name and information, industry;
  • Contact information – name, email address;
  • Correspondence and communications information – information contained in your emails, messages, and other communications with us;
  • Marketing preferences – your marketing preferences and consents;
  • Location information – if you are using a device that has GPS enabled, we will collect information about your location;
  • Technical information – data relating to your device including the IP address, browser type, internet service provider, device identifier, your login information, time zone setting, browser plug-in types and versions, preferred language, activities, operating system and platform, and geographical location;
  • Usage information – data relating to your usage of our Site - URL, clickstream to, through and from the Site, pages you viewed and searched for, page response times, length of visits to certain pages, referral source/exit pages, page interaction information (such as scrolling, clicks and mouse-overs), date and time pages are accessed, Site navigation and search terms used; and
  • Payment information – data relating to your payment card and bank account.

4. How we collect personal information

We may collect your personal information when:

  • you use our services;
  • communicate with us (whether through email or by phone); and
  • your Engaging Entity provides us with such personal information in order to use our services.

More generally, we:

  • collect personal information that you voluntarily submit to us, such as your Account information and Contact information, when you register with us, use our Site and our services, or otherwise interact with us in the course of our business activities;
  • collect personal information that you are required to provide us as part of our account creation and client onboarding procedures;
  • collect personal information from publicly accessible sources, e.g., Companies House and social media websites;
  • collect personal information about you from third parties, such as service providers e.g. GithHub;
  • collect personal information about you from a third party with your consent, e.g., your employer; and
  • may also collect certain personal information automatically, including in relation to how you access and use our Site and/or services, technical information regarding the device you use to access our Site and/or services. We may also automatically record telephone calls when you contact our customer services team by phone.

The table at Annex 1 sets out the categories of personal information we collect about you and the purposes for which we use that information. The table also lists the legal bases which we rely on to process your personal information.

We will indicate to you where the provision of certain personal information is required in order for us to provide you with certain features of the Site and/or our services. If you choose not to provide such personal information, we may not be able to provide you with access to certain aspects of the Site and/or services.

5. Data retention

We will store the personal information we collect about you for no longer than necessary for the purposes set out in Annex 1 in accordance with our legal obligations and legitimate business interests.

To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

6. Receipts of personal information

We may also share your personal information with the following (as required in accordance with the uses set out in Annex 1):

Service providers and advisors: we may share your personal information with third party vendors and other service providers that perform services for us or on our behalf, which may include providing mailing, advertising, data hosting, CRM, IT system administration, payment, and analytics services.

Professional advisors: we may share your personal information with our lawyers, accountants, insurers, and other professional advisors to the extent we need to (for example, to defend ourselves against legal claims).

Purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business.

Law enforcement, regulators, governmental authorities and other parties for legal reasons: we may share your personal information with third parties as required by law or if we reasonably believe that such action is necessary to (i) comply with financial or tax reporting obligations; (ii) comply with the law and the reasonable requests of law enforcement; (iii) detect and investigate illegal activities and breaches of agreements; and/or (iv) exercise or protect the rights, property, or personal safety of or others.

Other members of the API Hero Ltd Group: we may share your personal information with our affiliates (for example, where they provide services on our behalf) or where such sharing is otherwise necessary in accordance with the uses set out in Annex 1.

In addition, we may share your personal information with other third parties if you have provided your consent for us to do so.

7. Marketing and advertising

From time to time, we may contact you with information about, including for the purposes of sending you marketing messages, inviting you to events we believe may be of interest to you and asking for your feedback.

Where you are an individual subscriber (that is, a recipient with a non-corporate email address) with whom we have not previously engaged in the context of providing our services, we need your consent to send you unsolicited email marketing. Where you provide consent, you can withdraw your consent at any time, but without affecting the lawfulness of processing based on consent before its withdrawal.

Where consent is not required under applicable law (for example, email marketing to corporate email address, or where we have previously engaged with you in the context of providing our services, and you have not opted out of receiving our marketing communications), it is in our legitimate interests to market our services. We consider this use to be proportionate and will not be prejudicial or detrimental to you.

We also participate in interest-based advertising and use third party advertising companies to serve you targeted advertisements based on your online browsing history and your interests. To do this, we or our advertising partners may collect information about how you use or connect to the Website, or the types of other websites, social media services, content and ads that you (or others using your device) visit or view or connect to our Website so that we or our advertising partners may play or display ads on the Website, on other websites, apps or services you may use, and on other devices you may use.

To learn about interest-based advertising and how you may be able to opt-out of some of this advertising and to limit some third party advertising cookies, you may wish to visit:

You have the right to opt out of receiving marketing communications at any time by contacting us at [email protected]

8. Storing and transferring your personal information

Security. We implement appropriate technical and organisational measures to protect your personal information against accidental or unlawful destruction, loss, change or damage. For example, we use, as appropriate, firewalls, access controls, policies and other procedures to protect information from unauthorised access.

International Transfers of your Personal Information. We may transfer your personal information to countries outside of the United Kingdom ("UK") and the European Economic Area ("EEA"), for example, to API Hero Ltd Group members or third party service providers located in third countries. In some cases, this might result in your personal information being transferred to a country not recognised as having an adequate level of protection for personal data. Such international transfers of your personal information will be made pursuant to appropriate safeguards, such as the international data transfer agreement adopted by the UK government. If you wish to enquire further about the safeguards used, please contact us using the details set out at the end of this privacy policy.

9. Your rights in respect of your personal information

In accordance with applicable privacy law, you have the following rights in respect of your personal information that we hold:

Right of access. You have the right to obtain access to your personal information.

Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.

Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.

Right to erasure. You have the right, in some circumstances, to require us to erase your personal information without undue delay if the continued processing of that personal information is not justified.

Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.

Right to object. You have a right to object to the processing we carry out on the basis of legitimate interests in certain circumstances. You can also object to our direct marketing activities for any reason by clicking the "unsubscribe" link set out in any marketing communication you receive.

Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent.

Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.

If you wish to exercise one of these rights, please contact us using the contact details at the end of this privacy policy.

If you are in the UK or EEA, you also have the right to lodge a complaint to your national data protection authority. The relevant data protection authority in the UK is the Information Commissioner's Office ("ICO"). Information on how to make a complaint to the ICO is available at here.

10. Cookies and similar technologies

We use cookies and other similar tracking technologies such as web beacons and single-pixel gifs on our website. These help us recognise you and your device and store some information about your preferences or past actions.

For example, we may monitor how many times you visit our website, which pages you go to, traffic data, location data and the originating domain name of your internet service provider. This information helps us to build a profile of our users. Some of this data will be aggregated or statistical, which means that we will not be able to identify you individually.

You can set your browser not to accept cookies and our websites below tell you how to remove cookies from your browser. However, some of our website features may not function as a result.

For further information on our use of cookies and other similar tracking technologies, including a detailed list of your information which we and others may collect through cookies, please see Annex 2.

11. Links to third party sites

Our Site may, from time to time, contain links to and from third party websites, including those of other news publications and affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for their policies. Please check the individual policies before you submit any information to those websites.

12. Children

The Site is not intended for or directed at children under the age of 16 years, and we do not knowingly collect information relating to children under this age.

13. Changes to this privacy policy

We may update this privacy policy from time to time and so you should review this page periodically. When we change this privacy policy in a material way, we will update the "last modified" date at the end of this privacy policy. Changes to this privacy policy are effective when they are posted on this page.

14. Notice to you

If we need to provide you with information about something, whether for legal, marketing or other business related purposes, we will select what we believe is the best way to get in contact with you. We will usually do this through email or by placing a notice on the Site.

15. Contacting us

Please contact us at [email protected] if you have any questions, comments, and requests regarding this privacy policy.

Annex 1

Personal information we collect

CategoryHow we use itLegal basis for processing
Contact information, Account informationTo register you for our services.

Administration of account (including sending you information regarding purchases, changes to our policies, other terms, and other administrative information).

To provide you with the services we make available through the Site, (including carrying out audits and preparing reports).
Performance of a contract.

Performance of a contract.

Performance of a contract.
Correspondence and communications information, Contact informationTo respond to queries and complaints and provide you with information and materials that you request from us.It is in our legitimate interests to respond to your queries and provide any information and materials requested in order to maintain good customer relations.
Payment information, Account information, Contact informationTo process any purchases, you make on the Site.

To maintain accounts and records in accordance with our retention procedures and as required under applicable law.
Performance of a contract.

Compliance with a legal obligation.
Contact information, Marketing preferencesMarketing and advertising (including sending you newsletters and measuring the effectiveness of our marketing).Consent (if required under applicable law). Where consent is not required under applicable law (for example, where you are an existing customer and have not opted out of receiving our marketing communications), such processing is necessary in our legitimate interests, namely, to develop and grow our business.
Account information, Technical informationTo correct errors and problems with the Site.

To protect the security of systems and data.
It is in our legitimate interests to monitor our Site and services to ensure that they function properly and are secure.

To comply with our legal and regulatory obligations. It is also in our legitimate interests to protect systems and data and to prevent and detect criminal activity that could be damaging for you and/or us.
Technical information, Usage informationTo provide localisation features, and to analyse your usage of the Site, including for the purposes of improving the Site and to ensure that content is presented in the most effective manner for you.

To provide you with advertising aligned with your interests and measures the effectiveness of such advertising.

Contact informationTo enforce legal rights or defend or undertake legal proceedings.It is in our legitimate interests or those of a third party, i.e., to protect our business, interests, and rights or those of others.

A “legitimate interest” is when we have a business or commercial reason to use your personal information, so long as this is not overridden by your own rights and interests. We carry out an assessment when relying on legitimate interests, to balance our interests against your own.

Annex 2


What we use cookies for

We use cookies and other similar tracking technologies to:

  • recognise you whenever you visit our website (this speeds up your access to our website as you do not have to log in each time);
  • obtain information about your preferences and use of our website;
  • carry out research and statistical analysis to help improve our content and services and to help us better understand our users’ requirements; and
  • target our marketing and advertising campaigns and those of our affiliates more effectively by providing interest-based advertisements that are personalised to your interests; and
  • make your online experience more efficient and enjoyable.

Types of cookies

The cookies we place on your device fall into the following categories:

  • Session cookies – these allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards
  • Persistent cookies – these are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache.
  • Strictly necessary cookies – these cookies are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided
  • Performance cookies – these cookies collect information about how you use our website, e.g., which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works
  • Functionality cookies – these cookies allow our website to remember the choices you make (such as your user name, language, last action and search preferences) and provide enhanced, more personal features. The information collected by these cookies is anonymous and cannot track your browsing activity on other websites
  • Targeting cookies – also known as advertising cookies, these cookies are used to deliver adverts more relevant to you and your interests. They are also used to limit the number of times you see an advertisement on our website and help measure the effectiveness of the advertising campaign. They are usually placed by advertising networks with our website operator’s permission. They remember that you have visited a website and this information is shared with other organisations such as advertisers.

The cookies we use

The table below provides more information about the cookies we use and why:

PostHogPostHog uses cookies to identify and track users as well as manage user and application information across sessions. They enable us to provide more information to about your products and help you build better experiences for your users.> 1 year
Trigger.devCookies are used to keep users logged in to the Cloud Service at> 1 year

Other technologies we use in email marketing

We also use pixels or web beacons in direct marketing emails that we send to you. These pixels track whether our email was delivered and opened and whether links within the email were clicked. They also allow us to collect information such as your IP address, browser, email client type and other similar details. We use this information to measure the performance of our email campaigns, and for analytics.

You can always opt-out of our marketing communications by using the unsubscribe link located at the bottom of our email communications, or you can email us at [email protected].

Consent to use cookies

We will ask for your permission (consent) to place cookies or other similar tracking technologies on your device, except where these are essential for us to provide you with a service that you have requested.

There is a notice on our home page which describes how we use cookies and requests your consent before we place any non-essential cookies on your device.

How to turn off cookies

If you do not want to accept cookies, you can change your browser settings so that cookies are not accepted. If you do this, please be aware that you may lose some of the functionality of our website.

To find out more about cookies, including how to see which cookies have been set and how to manage and delete them, you can visit the third party website: